I want you to look at the "before photo" again (on the left). That was me ten years ago. I was 23 years old and to this day I still remember standing in front of my bathroom mirror… and to be honest… I HATED what I saw.
I was skinny-fat. Soft. Weak. Invisible.
I'd watch other guys walk into a room and command attention. They had presence… confidence… respect…
Me? I faded into the background. Girls seemed to look straight through me as if I wasn't even there. People didn't take me seriously. I felt like I was drifting through life without any direction or purpose.
I felt lost…
So I did what millions of guys do… I decided to hit the gym and start lifting weights…
I got myself a gym membership… I downloaded workout programs… I watched motivational YouTube videos… I meal prepped…
I told myself, "I'm gonna turn my life around and make something of myself."
And for 2-3 weeks, I'd be on fire… hitting the gym every day… eating clean… feeling motivated…
Then life would happen… I'd miss a workout… then two… then a week… the motivation would vanish into thin air… the shame would creep in at another failed attempt and I'd find myself right back at square one…
This cycle repeated itself for 4 years.
I was trapped in what I now call The Starting Over Loop… constantly restarting, constantly failing, constantly losing trust in myself.
Each failed attempt compounded like credit card interest and made the next one harder. The gap between who I was and who I desperately wanted to be kept getting wider.
And the worst part was…
…I started to believe that maybe I just wasn't the kind of guy who could transform…
…I started to believe that maybe I just wasn't the kind of guy who could transform…
Maybe I was just destined to be invisible…
Maybe… you know exactly what I'm talking about.
You've tried before. Maybe multiple times… Keto. CrossFit. P90X. 75 Hard. Personal trainers. Meal prep services.
Each time, you start with fire in your belly. New program. New commitment. "This time is different," you tell yourself.
And each time (usually a few weeks in) life throws a curveball. Work gets crazy. The kids get sick. You have a bad week. You fall off the wagon and the whole system collapses like a house of cards.
The weight piles back on. The muscle you'd worked hard to build just disappears like it was never there to begin with. The shame deepens. The self-trust erodes a little more.
You're stuck in The Starting Over Loop:
You start a program with intense motivation
You go all-in for 2-3 weeks
Life throws a curveball at you (hint: it always does)
The system collapses in on itself
Shame floods in and you feel even more broken than before…
You rationalize and promise to yourself "next Monday" or "after the holidays" or "I'll lock in after I finish this big work project"
Repeat
Each cycle makes you trust yourself a little less. Each failure makes the next attempt harder. Each year, the gap between who you are and who you want to be stretches wider.
And here's what makes it worse… The system is rigged against you.
Our food is engineered by scientists to be addictive. The fitness industry profits from your failure and repeated attempts. Social media shows you juiced-up influencers and calls it "natural." And every program is designed for some fantasy version of you that has seemingly unlimited time, energy, and willpower.
Meanwhile, you're time-poor, sleep-deprived, and running on fumes.
That was me at 27. And I was desperate for a way out.
So I did something different.
Instead of looking for another workout program or diet plan, I started digging deeper and asking a different question entirely…
"Why do I keep failing?"
Not "What should I eat?" or "How should I train?"
But "Why can't I stay consistent?"
That question led me down a rabbit hole of behavioral science. Habit formation. Environmental design. Identity-based behavior change.
I devoured everything from James Clear to BJ Fogg to Stanford research on neuroplasticity (how the brain rewires and forms new pathways and strengthens or weakens existing ones.)
That's when I discovered something that changed everything…
That's when I discovered something that changed everything…
Every fitness program I'd ever tried (and every program that had failed me) was built on the same broken foundation…
Motivation.
They all assumed I needed to "want it more." To "stay hungry." To "push through."
The problem? Motivation is a lie.
You see… motivation is an emotion. And emotions are unreliable. They fade. They fluctuate. And they disappear the moment life gets hard.
I realized I'd been running a Motivation-Based Operating System and the body and life I wanted so badly required something different…
I needed a Governance-Based Operating System.
Let me explain...
Think about brushing your teeth. You don't need motivation to do it. You don't need willpower. You don't wake up and say, "Man, I really gotta want this today."
You just... do it. It's automatic. It's governed by identity ("I'm someone who brushes their teeth"), environment (toothbrush is right there), and routine (you do it every morning without thinking).
What if fitness could work the same way?
What if working out wasn't something you had to psyche yourself up for... but something you just did… like brushing your teeth or taking a shower?
What if eating healthy wasn't about willpower and restriction... but about environmental design that made the right choices automatic?
What if I could build a system that worked especially well when life got hard… not just when everything was perfect?
So I started experimenting on myself.
I stripped away everything that required motivation. I redesigned my environment. I built protocols instead of plans. I focused on identity rewiring instead of willpower.
I laid out my workout gym clothes the night before. I removed junk food from my kitchen. I made good choices automatic and bad choices difficult. I shortened my workouts to make them impossible to skip.
And slowly — for the first time in my life — I started to see consistency.
Not perfection. Consistency.
I wasn't missing workouts anymore. I wasn't collapsing after three weeks. The system was running itself.
And then something
incredible happened…
And then something
incredible happened…
My body started to transform.
The skinny-fat physique I'd struggled with for years disappeared. I built muscle. I got lean. I started to look dangerous.
But here's what shocked me… The transformation didn't stop at my body…
Suddenly, I was performing better at work. I got promoted. Opportunities started appearing out of nowhere. I started making more money.
Girls started noticing me. I went from invisible to magnetic. I started dating women I never thought I had a chance with.
It sounds vain but people treated me differently. They respected me. They listened when I spoke. They asked for my opinion.
I oozed confidence in everything I did.
It didn't feel forced either… It was a natural confidence.
I had direction. Purpose. Self-respect. I'd broken the Starting Over Loop… and it changed my entire life.
That was 6 years ago. I'm 33 now.
And here's the thing… I'm busier than I've ever been. More responsibility. More demands on my time. More stress.
But I'm still consistent. Because the system I built doesn't rely on having free time or feeling motivated.
No… It runs on governance. On structure. On identity.
And I realized… If this worked for me, it could work for any man trapped in the same cycle I was.
That's when I decided to build The Imperial Body & Mind System. To help men break free from the Starting Over Loop and experience the same total life transformation I did.
THE IMPERIAL BODY & MIND SYSTEM
THE IMPERIAL BODY & MIND SYSTEM
The Imperial Body & Mind System is a 90-Day Digital Transformation Program…
…that functions as a Governance-Based Operating System for your body, mind, and identity.
It's not another workout plan. It's not a crazy diet. And it's definitely not a motivation program.
It's a systematic reconditioning protocol that installs permanent habits, rewires your identity, and breaks the Starting Over Loop…forever.
But let me be crystal clear about something…
I'm not going to sit here and promise you'll drop 40 pounds or get a six-pack or transform your marriage.
I can't control what you do.
What I can give you is a proven system — the same exact system that transformed my life and the lives of hundreds of men who were stuck exactly where you are now.
But here's the deal… There is real work to do.
This program is simple… but it's not easy.
Simple means the protocols are clear. The steps are straightforward. There's no confusion about what to do.
Easy would mean it requires no effort, no discipline, no commitment.
And that would be a lie.
You're going to have to show up. You're going to have to execute.
You're going to have to do the work… even on days when you don't feel like it.
Especially on days when you don't feel like it.
The difference is… this system is designed to make showing up as frictionless as possible. It removes the barriers. It eliminates the excuses. It makes consistency automatic.
But you still have to do it.
If you're looking for a magic pill or a shortcut or something that works while you sleep… this isn't it.
If you're ready to install a real operating system, execute the protocols, and shatter the Starting Over Loop forever… this is exactly what you need.
Imagine this...
30 Days In: You wake up with energy. Real energy—not caffeine-fueled jitters. Your pants fit looser. Your wife notices. You catch yourself standing taller. The brain fog is lifting. You're keeping promises to yourself again.
60 Days In: You've dropped 20+ pounds. Your coworkers are asking what you're doing. You've built real, lean muscle and you fill out your shirt in the right way. Your kids want to wrestle again (and you can keep up.) Your wife is initiating intimacy. You look in the mirror and recognize the man staring back. The shame is gone.
90 Days In: You've built a body that moves well, feels strong, and looks 10 years younger. But more than that… you've become a different man. Discipline is now automatic. Consistency is your identity. You operate from sovereignty, not desperation. The Starting Over Loop is broken. Permanently.
6 Months to 1 Year: You're the example. Other dads ask you for advice. Your marriage is alive again. You're present with your kids. You're performing at your peak at work. And here's the best part: You're only investing 90 minutes per week. Fitness fits your life… it doesn't consume it.
This isn't fantasy. This is all possible when you install the right operating system.
It's not another workout plan. It's not a crazy diet. And it's definitely not a motivation program.
It's a systematic reconditioning protocol that installs permanent habits, rewires your identity, and breaks the Starting Over Loop…forever.
But let me be crystal clear about something…
I'm not going to sit here and promise you'll drop 40 pounds or get a six-pack or transform your marriage.
I can't control what you do.
What I can give you is a proven system — the same exact system that transformed my life and the lives of hundreds of men who were stuck exactly where you are now.
But here's the deal… There is real work to do.
This program is simple… but it's not easy.
Simple means the protocols are clear. The steps are straightforward. There's no confusion about what to do.
Easy would mean it requires no effort, no discipline, no commitment.
And that would be a lie.
You're going to have to show up.
You're going to have to execute.
You're going to have to do the work… even on days when you don't feel like it.
Especially on days when you don't feel like it.
The difference is… this system is designed to make showing up as frictionless as possible. It removes the barriers. It eliminates the excuses. It makes consistency automatic.
But you still have to do it.
If you're looking for a magic pill or a shortcut or something that works while you sleep… this isn't it.
If you're ready to install a real operating system, execute the protocols, and shatter the Starting Over Loop forever… this is exactly what you need.
Imagine this...
30 Days In: You wake up with energy. Real energy—not caffeine-fueled jitters. Your pants fit looser. Your wife notices. You catch yourself standing taller. The brain fog is lifting. You're keeping promises to yourself again.
60 Days In: You've dropped 20+ pounds. Your coworkers are asking what you're doing. Your kids want to wrestle again—and you can keep up. Your wife is initiating intimacy. You look in the mirror and recognize the man staring back. The shame is gone.
90 Days In: You've built a body that moves well, feels strong, and looks 10 years younger. But more than that—you've become a different man. Discipline is automatic. Consistency is your identity. You operate from sovereignty, not desperation. The Starting Over Loop is broken. Permanently.
6 Months to 1 Year: You're the example. Other dads ask you for advice. Your marriage is alive again. You're present with your kids. You're performing at your peak at work. And here's the best part: You're only investing 90 minutes per week. Fitness fits your life—it doesn't consume it.
This isn't fantasy. This is what happens when you install the right operating system.
The Imperial System is built on 5 Phases over 90 Days:
Phase 1: Deconstruction – We strip away the broken beliefs and failed systems. You'll identify why past attempts collapsed and design your environment for automatic success.
Phase 2: Reconstruction – We install the foundational protocols: the Imperial Landing Strip (friction-free morning routine), 10-30 minute strength sessions, flexible nutrition framework, and backup protocols for "bad days" (because there will be bad days.)
Phase 3: Ascension – Behaviors become automatic. Your identity shifts from "guy trying to get in shape" to "disciplined man who takes care of himself." The system runs on governance, not motivation.
Phase 4: Transcendence – You're operating at peak capacity. Energy is high. Body is transforming. Self-trust is restored. You're no longer white-knuckling… this is just who you are now.
Phase 5: Sovereignty – The system is yours. You've internalized the protocols. You can adapt and adjust to any situation. You're free from the Starting Over Loop forever.
Here's what you get:
90 Daily Email Lessons ("The Daily Briefing") – Concise, powerful lessons combining psychology, training philosophy, and behavioral conditioning. These rewire your identity and install automatic behaviors.
Trainerize App Access – Your personalized workout protocols (10-30 min sessions, 3x/week), progress tracking, habit dashboard, and backup protocols for when life gets messy.
The Imperial Landing Strip Technique – A specific environmental design protocol that removes all friction from your morning routine. Lay out your gear the night before. Wake up. Execute. No decisions required.
"Bad Day" Backup Protocols – 10-minute workouts for sick kids, travel, sleep deprivation, or chaos. The system is designed to work when life is hard, not just when it's easy.
Weekly Reflection Checkpoints – Assess progress, identify friction points, adjust the system. This isn't rigid… it's adaptive and flexible.
Monday Cohort Model – Start with a group of men every Monday. Peer support. Shared accountability. You're not doing this alone.
Total time investment: 90 minutes per week. That's it.
No gym required. Joint-friendly. Adaptable to your life.
This system is built on behavioral science, not bro-science.
Identity-Based Change (James Clear, Atomic Habits): You don't just change what you do… you change who you are. The system installs the identity of a disciplined man, making behaviors automatic.
Environmental Design (BJ Fogg, Stanford): Willpower is unreliable. Environment is everything. We design your kitchen, your schedule, and your space to make the right choices effortless.
Habit Stacking & Micro-Protocols: We attach new behaviors to existing routines. 12-15 minutes is short enough that your brain doesn't resist. Consistency compounds.
Neurochemical Reinforcement: Daily wins create dopamine loops. Weekly checkpoints provide reflection and adjustment. Phase completions trigger achievement psychology.
Governance Over Motivation: Pre-determined decisions remove the need for willpower. You execute protocols, not feelings.
The 90-Day Identity Timeline: Research shows it takes 66-90 days for behaviors to become automatic. This program is precisely calibrated to that window.
This isn't theory. This is proven, repeatable, and designed specifically for time-poor men aged 30-55 who've failed with everything else.
Identity-Based Change (James Clear, Atomic Habits): You don't just change what you do, you change who you are. The system installs the identity of a disciplined man, making behaviors automatic.
Environmental Design (BJ Fogg, Stanford): Willpower is unreliable. Environment is everything. We design your kitchen, your schedule, and your space to make the right choices effortless.
Habit Stacking & Micro-Protocols: We attach new behaviors to existing routines. 12-15 minutes is short enough that your brain doesn't resist. Consistency compounds.
Neurochemical Reinforcement: Daily wins create dopamine loops. Weekly checkpoints provide reflection and adjustment. Phase completions trigger achievement psychology.
Governance Over Motivation: Pre-determined decisions remove the need for willpower. You execute protocols, not feelings.
The 90-Day Identity Timeline: Research shows it takes 66-90 days for behaviors to become automatic. This program is precisely calibrated to that window.
This isn't theory. This is proven, repeatable, and designed specifically for time-poor men aged 30-55 who've failed with everything else.
When you join The Imperial Body & Mind System today, here's everything you get:
CORE PROGRAM:
✓ 90-Day Transformation Program – Complete governance-based operating system across 5 phases
✓ 90 Daily Email Lessons – "The Daily Briefing" delivered to your inbox every morning to rewire your identity and reinforce protocols
✓ Trainerize App Access – Personalized workout protocols, progress tracking, habit dashboard, and real-time adjustments
✓ 10-30 Minute Strength Sessions – 3x per week, joint-friendly, no gym required, designed for busy men
✓ Flexible Nutrition System – No calorie counting, no macro tracking, environmental design-based eating that's sustainable for life
✓ Weekly Reflection Checkpoints – Assess, adjust, and optimize your system every week
✓ Monday Cohort Support – Start with a group of men every Monday for peer accountability
✓ Phase Completion Badges & Rewards – Digital markers of progress and achievement
PLUS EXCLUSIVE BONUSES:
✓ BONUS #1: The Imperial Kitchen Protocol ($97 Value) – Complete kitchen clear-out guide, meal prep blueprint, restaurant and travel protocols
✓ BONUS #2: The "Bad Day" Backup Protocol Library ($67 Value) – Contingency plans for sick kids, travel, injury, sleep deprivation, work chaos… the system works when life gets hard
✓ BONUS #3: The 7-Day "Operating System Installation" Quick-Start ($47 Value) – Condensed installation phase to get you up and running immediately
✓ BONUS #4: The Imperial Code of Conduct ($17 Value) – Digital sigil with core principles and daily affirmations
TOTAL VALUE: $564
Now, if you wanted to hire a personal trainer to work with you one-on-one for 90 days, you'd easily pay $3,000-$5,000.
If you wanted a nutrition coach to design a custom meal plan and check in weekly, add another $1,500.
And if you wanted a behavioral psychologist to help you rewire your identity and break the Starting Over Loop? That's $200+ per session—easily $10,000+ over 90 days.
So conservatively, you're looking at $15,000-$20,000 to get the same level of transformation, support, and systematic reconditioning.
But you're not going to pay anywhere near that…
The normal investment for The Imperial Body & Mind System is $299.
And honestly, that's a steal for a program that includes 90 days of daily coaching, app access, personalized protocols, and a complete identity transformation.
But because you're reading this now, and because I want to fill this Monday's cohort with serious men who are ready to break the Starting Over Loop forever...
Your investment today is just $199.
That's it. One-time payment. Full access to everything.
No "hopping on a call".
Less than the cost of a single month with a personal trainer.
Less than you'd spend on supplements that don't work.
Less than the cost of another failed program.
And here's the best part… you're completely protected by...
"The Last Time You Start Over" 90-Day Satisfaction Guarantee:
Execute this system for 90 days. Follow the protocols. Do the work. Track your progress in the app.
If you don't experience a fundamental transformation in your body, energy, and self-trust... if you don't feel like a different man... if this doesn't break the Starting Over Loop for you...
I'll refund every penny. No questions asked.
All I ask is that you show me you did the work (workout logs, reflection checkpoints). If you execute and it doesn't deliver, you get your money back.
You literally cannot lose.
Remember, when you join today, you also get:
✓ The Imperial Kitchen Protocol ($97 Value)
✓ The "Bad Day" Backup Protocol Library ($67 Value)
✓ The 7-Day Quick-Start Guide ($47 Value)
✓ The Imperial Code of Conduct ($17 Value)
Total Bonus Value: $265
All included. All yours. All designed to accelerate your transformation.
Why You Need To Act Right Now
Here's the truth: The next cohort starts Monday at 6:00 AM.
The Monday Cohort Model is designed to create momentum, peer support, and shared accountability. When you start with a group of men who are all on Day 1 together, the transformation is exponential.
But the ship leaves Monday. If you wait, you'll have to wait another week. And we both know what happens when you wait.
"I'll start Monday" becomes "I'll start next month" becomes "I'll start next year."
Plus, the "Invisible No More" Style & Presence Guide is being removed after the first 100 enrollments. Once it's gone, it's gone.
And this Founding Member pricing of $249 is only available for the first 500 members. After that, the price goes up to the standard $299.
The window is closing.
Right now, you're standing at a fork in the road.
Path One:
You close this page. You tell yourself "maybe later." You go back to the Starting Over Loop. Another Monday. Another failed attempt. Another year of shame, invisibility, and self-loathing. Another year of being a stranger in your own body. Another year of your wife treating you like a roommate. Another year of your kids seeing a tired, defeated version of you.
The gap between who you are and who you used to be gets wider. The self-trust erodes further. The health consequences pile up. And one day, you wake up at 60, look in the mirror, and realize you never got him back.
Path Two:
You click the button below. You join the Monday cohort. You install the Imperial Operating System. You execute the protocols—just 90 minutes per week.
30 days from now, you have energy again. 60 days from now, you're 20+ pounds lighter and your wife is noticing. 90 days from now, you're a different man—disciplined, confident, sovereign.
You break the Starting Over Loop. Forever.
You reclaim your body. Your energy. Your self-respect. Your marriage. Your life.
You become the man your wife desires, your kids admire, and you respect when you look in the mirror.
You stop being invisible. You stop starting over. You stop hating yourself.
This is the last time you start over. This is the last program you'll ever need.
Which path are you taking?
CLICK HERE TO JOIN THE MONDAY COHORT – $249
CLICK HERE TO JOIN THE MONDAY COHORT – $249
To your transformation,
DB
